The 17th annual three-hour event – encouraging people to adopt gorgeous furry participants – will be broadcast on Animal Planet and broadcast on the new network platform, Discovery +, starting at 2 p.m. ET on Sunday. Energy Sunday, February 7.
During the Puppy Bowl, 70 Team Ruff and Team Fluff pups – from 22 shelters and rescues – will compete to win the Lombarkey Cup.
The announcement said the event would show “how each dog’s mix of breeds can give them an edge in the field.”
It will also feature “adoptable puppy cheerleaders” on the sidelines for the first time.
Fan favorites, including slow-motion replays, nose-to-nose action from the iconic water bowl camera, and the field shots from the all-new TEMPTATIONS Sky Box, all return this year, along with epic drone shots from PUPPY players in All over the ring, making the fans as close as possible to all gaming events. “
The event will also feature a traditional halftime cat show.
“The Puppy Bowl celebrates adoptable puppies with all its appeal and showcases wonderful shelters and rescues, as well as its staff, who dedicate their lives to helping animals find their beloved homes,” the ad said.
Over the past 16 years, all of the puppies and kittens featured in the Puppy Bowl Show have found new homes, giving the event a 100% adoption rate.