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Corvette ZR1 welcomes attendees as they enter the doors of the 2019 North American International Auto Show at the Cobo Center in downtown Detroit on January 19, 2019.

Detroit Auto Show 2021 departs downtown for Pontiac

After years spent trying to reinvent itself as an indoor and outdoor event that would fill downtown Detroit with new cars and auto celebrations, the North American International Auto Show is folding its 2021 tent, moving to the M1 Concourse, a small development consisting of a race track surrounded by luxurious garages in Pontiac.

The new offering, which has been renamed Motor Bella, will be a “bridge to the future” for the auto show, according to a statement from the Detroit Auto Dealers Association, which runs the auto show.

Motor Bella will have a shortcut from September 21-26, which is significantly lower than the original plan for events in downtown Detroit from September 24 through October. 9. The name “Motor Bella” would have been used for the street fair displaying Italian and English luxury and performance models near the Detroit stadium area.

“This year will be flexible with schedules of events like 2020, especially as the vaccine rollout is slower and more difficult than desired,” said Michael Krebs, analyst at Cox Automotive.